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Monday, August 24, 2020
Saturday, August 22, 2020
International Mareketing Management Of Mcdonaldââ¬â¢s Essay
McDonalds one of the biggest cheap food selling eatery networks on the planet was set up in 1940 by two siblings Richard and Maurice McDonalds. This café began its business as a grill eatery yet last had practical experience in making ham burgers, the eatery got the consideration of Ray Kroc an American representative who turned into the diversifying operator of McDonalds in 1955 and took McDonalds to its universal development. Beam Kroc made the McDonalds Corporation and included certain preparation offices for representatives which made McDonalds an awesome preparing establishment for understudy. McDonalds Corporation likewise presented the Hamburger University which laid the exceptionally sole of value the board in understudies and gave grants to exceed expectations understudies and understudy workers of McDonalds. 1) International And Domestic Marketing Principles Of McDonalds: McDonalds, the worldwide cheap food mammoth with in excess of 34,000 neighborhood eating joints serving about 69 million individuals in 119 nations each day,[1] has a considerable nearness in Pakistan. In spite of the fact that McDonalds demands a general standard the inexpensive food behemoth despite everything permits customization of its items and administrations meeting a specific business need. However the companyââ¬â¢s franchisees across topographies have a comparative way to deal with business in various parameters. A stamped similarity as to quality and administration between McDonald cafés, even they are far separated from one another as far as topographical area, is the sign of the inexpensive food mammoth. McDonalds Pakistan perceives its socio-social setting, thus has substituted customary cheeseburger for halal food liberated from pork. The inexpensive food tie likewise likes to acquire meat from neighborhood halal abattoir. The item advancement systems, one of the key regions of promoting standards, consistently should be settled upon so as to improve the market execution of McDonald. The US based companyââ¬â¢s extension in Pakistan would require taking a shot at plugs that can speak to the neighborhood clients under the rules of Pakistan Electronic Media Regulatory Authority (PEMRA). 2) Growing Global Market Environment Of McDonalds: McDonald along with Lakson Group has fused Siza Foods (Pvt) Ltd to possess a chain of 22 cafés in Karachi, Lahore, Islamabad, Hyderabad and Faisalabad. McDonald depends on franchisee, or associated or natural development as a model for its development. McDonaldââ¬â¢s abroad development plan including its Pakistan showcase must be in accordance with its present income, if not more. Additionally, the natural pecking order might want its essential items to top its menu, for example, cheeseburgers, chicken, French fries, breakfast things, soda pops, milkshakes and sweets. Be that as it may, certain provincial markets, for example, Pakistan must adjust to nearby interest for halal meat which would expect cheeseburger to be supplanted by halal meat. Likewise, the organization ought to consistently stay arranged to changing buyer tastes â⬠numerous local clients constrained McDonald to incorporate plates of mixed greens, fish, wraps, smoothies and natural product. The nearby delights of Pakistan, for example, flame broiled Tandoori chicken may later on menu of McDonald. Procurement of opponent organizations In this period of improvement and advancement McDonalds USA being exceptionally prospered in its household advertise is spreading its business globally. In developing all inclusive McDonalds USA considered diversifying as their mean, which is a protected, less expensive and simple technique with least lawful commitments. McDonalds opened its first establishment in 1955 by Ray Kroc, who likewise settled the McDonalds Corporation. From that point forward McDonalds is developing its business and now works in 119 nations. In Pakistan McDonalds has given diversifying rights to Lakson Group of Companies headed by Mr. Amin Lakhani. McDonalds Pakistan opened its first establishment in September 1998 in the city of Lahore, after seven days it opened another establishment in Karachi and consequently it continued expanding its establishments in 8 major urban communities of Pakistan. McDonalds USA anyway has assumed control more than barely any little scope cheap food retailers, who were confronting trouble in contending with rivals in the business. 3) Practical Marketing Cross Cultural Implication Of McDonalds Operation Abroad: McDonalds USA being in its household advertise is very much aware of the social ramifications winning in USA, which tends the development of McDonalds as it probably is aware the language, culture, society and laws of the nation. In the event of McDonalds Pakistan there are hindrances to McDonalds USA on different grounds like force separation, independence, vulnerability, manliness and long haul direction. In Pakistan the general public depends on certain social and social grounds that doesn't permit individuals will less understanding to take an interest in dynamic, along these lines there is an uncalled for power dispersion were individuals are feel bound and restricted as to choices made by older folks. In Pakistan in all most all fields of business independence is seen where errand are being made by chiefs which are then trailed by supervisors and carried on to subordinates, in a way were the executives take all worry of making the thought instead of considering a gathering conversation on the point. In Pakistan the vulnerability component is high because of absence of security issue in the nation and temperamental peace winning in the nation, which tends organizations to be exceptionally careful when taking certain business choices. The socio-culture condition in Pakistan depends on a male prevailing society, were the dynamic is limited to male citizenry and there is an absence of balance of contemplations as ladies for the most part are not permitted to part in dynamic. Pakistan being one of the immature nations is a long way from taking a gander at long haul direction as nation faces numerous budgetary and financial emergencies which confines organizations to take a gander at long haul direction and forces them to partake in momentary objectives. 4) Current And Potential Cultural Differences: Food enterprises shrivel winning in its household or global market needs to follow social patterns of the nation in which it is to work. With regards to McDonalds USA and McDonalds Pakistan both win in nations with totally extraordinary social grounds. The way of life winning in USA hushes up tolerant, where they think about ability to speak freely, less strict opposition and fairness of sexual orientation. Being so McDonalds USA appreciates numerous benefits because of the right to speak freely of discourse and less strict opposition, where they can sell their items with no respects of being halal or haram, they can make commercials avoiding certain unequivocal materials which are absolved by American law. In American culture correspondence of sex permits ladies to work for their living which has encouraged McDonalds USA to select female staff in their stores. The way of life of Pakistan is biased when contrasted with USA , where the right to speak freely of discourse is restricted inside social, good and strict grounds, religion assumes an imperative job in pretty much every expect of life and sex fairness isn't seen as ladies are not urged to work and take an interest in profession building exercises. For this situation McDonalds Pakistan needs to work in constraint of Islamic Sharia and needs to make its items with halal fixings. McDonalds Pakistan additionally needs to make promotion of its items in restriction of rules set by PEMRA. In Pakistan ladies are not permitted by their families to work in a situation where they would serve men or wearing an uncultured way which confines ladies to work in a natural pecking order like McDonalds. As a matter of first importance, as per a Hadith in Al-Tirmidhi, it has been described by Hadhrat Abu Darda (Radi Allah Anho) that liquor is the way in to all shrewd; this is expending it or selling it. It is absolutely Haraam to sell liquor and the pay earned is likewise Haraam. It is Haraam for a Muslim to sell something that is Haraam for him to eat or utilize. The Holy Prophet, Hadhrat Muhammad-ur Rasullullaah (Sallallaahu Alayhi Wasallam) stated, ââ¬Å"If Allah Taaââ¬â¢la makes Haraam the utilization of something; He additionally makes Haraam its transaction.â⬠(Musnad Ahmad, Hadith no. 2546)[2] (2.1) Project Management Techniquesof McDonalds: McDonalds USA an organization structure by merger of two organizations started its task with an establishment selling burgers and milk shakes. The organization followed the customary methodology of venture the board strategies were they arranged and structured their creation, quality, appropriation, staffing rules and area. After the arranging and planning of these thoughts by McDonalds USA they began execution of these thoughts and focused on further development of these thoughts. McDonalds USA in the wake of placing its thoughts in real life took a shot at approaches to control and screen it by making certain product that would permit it check its business, stock and budgetary rundown continuously. This undertaking improvement method utilized by McDonalds USA has made its business fruitful in USA, all things considered, and has additionally made a picture in the universal market which is spreading its business over the globe. Pakistanââ¬â¢s advertise being an intricate and new market for McDonalds USA has prompted giving diversifying power to Lakson gathering of organizations a main business bunch in Pakistan, which realizes the business drifts in the nation and the proper behavior in as indicated by it. This gathering has encouraged McDonalds Pakistan to develop in a prospering way as most components in the nation are against American products. (2.2) Different Stages of McDonalds universal promoting advancement including: â⬠Domestic â⬠Ethnocentric â⬠Polycentric and â⬠Geocentric. These various stages were presented Howard V in 1969. These stages show the staffing inclinations of any firm in a global market. The Domestic stage alludes to dispensing or enlisting staff from inside the nation of the organization. The Ethnocentric stage is like residential stage as far as st
Wednesday, July 15, 2020
20 Uncommon Marketing Strategies Thatll Kickstart Your Startup
20 Uncommon Marketing Strategies Thatâll Kickstart Your Startup Starting a new company is no easy task. Unless you have really deep pockets, you need to quickly attract new users, new customers, new subscribers, or new sign ups, else your company wonât survive long enough to see its first birthday. Question is, how do you do it?Of course, there are some pretty obvious and pretty effective ways of getting people to know about your new company. For instance, you could just pay for your ad to air during the Super Bowl.The 2019 Super Bowl attracted a televised audience of over 98 million people, with many more watching the ads online.This is a great way to catch peopleâs attention, that is, if you have a $5 million marketing budget to spend on a 30 second Super Bowl ad.What if you donât have the money to spend on such advertisements?Does this mean that thereâs no hope for your new business?The good news is, you donât have to outspend everyone else in order to get people to know about your new business and attract new customers.All you need to do is to get a little creative and take an unconventional approach to marketing, and you can achieve the same huge results while spending way less than the advertising giants.Below, letâs take a look at 20 unconventional marketing strategies that can lead to massive success for your startup while saving you tons of money.1. START WITH AN EXCLUSIVE BETAThereâs one funny thing about human nature.We want things that others canât have. It makes us feel special and important, you know, like VIPs.You can take advantage of this characteristic of human nature to kick-start your startup by launching a beta version of your product that is only available or accessible to a select number of people.Doing this creates a sense of exclusivity around your product.A lot of people are interested in being the very first ones to use a new, awesome product.Whatâs more, this group with access to the beta version will get talking about the product, because doing so positions them as a special gr oup that gets special access to products before they get to everyone else.Therefore, this group of beta testers will be providing free marketing for your product.In addition, the rest of the people will be eager to be the first ones to sign up once you open up the product to the masses. This can lead to explosive growth within a very short time.Several startups used this strategy to attract their first users.For instance, during their early days, startups like PayPal, Pinterest, and Slack were invitation-only products, some with huge wait-lists of users who were eagerly waiting for a chance to try the products.This is a great strategy that any startup can use to promote its products, and the best part is that you donât need money to apply this strategy.2. HOLD A CONTEST OR GIVEAWAYContests are another effective way of bringing exclusive growth to your startup.With contests, you are basically giving people a chance to win something in exchange for some action that is valuable to yo ur startup.This action could be something like signing up to your platform, using one of your productâs features, inviting someone to sign up, or even sharing a piece of marketing content â" such as a promotional graphic or video â" on social media.Some people view contests as an artificial way of attracting users. After all, someone may sign up to your product simply because they could possibly win something, not because they are actually interested in your product.However, if you have a great product, a great deal of those who signed up because they wanted to win could end up falling in love with your product and become long-term users.Many successful startups used this strategy to grow their user base during their early days.A great example is YouTube, which held a contest where they gave users who uploaded videos and invited their friends to the platform a chance to win an iPod Nano every day.This contest played a huge part in helping attract users to the video sharing platf orm.Below is a graphic showing the most popular social platforms for holding contests and giveaways: Source: EasypromosTo get you started, here are some awesome tools you can use to run contests on social media.3. SET UP A REFERRAL PROGRAMReferral marketing has two major advantages.First, it is a great way of quickly developing a huge following or user base for your product or service. Second, it helps build trust and credibility for your product or service, because it involves current users promoting your product to their friends and family.This is very important, because over 90% of people trust recommendations from their friends and family compared to any other form of advertising.In spite of this, it is surprising that a great deal of startups do not use referral programs as part of their marketing strategies. Source: AmbassadorAs the above graphic shows, a lot of customers are willing to give referrals, but most of them do not actually do it. So, how do you bridge this gap?The key to successful referral marketing is to give your customers an incentive to refer your company to their friends and family.You can do this by giving your customers something like a discount or a free gift for every referral.Several companies have used referral marketing with great results.A good example is Uber, which used its referral program to expand to more than 50 countries.The best part of referral programs is that you donât have to build yours from scratch. With tools like Ambassador, you can easily set up a referral program without having to do any of the heavy lifting.4. PUBLISH A VIRAL EXPLAINER VIDEOViral marketing is all the rage nowadays, and this is because it is one of the most effective ways of quickly driving tons of traffic to your product.One of the best ways to take advantage of viral market ing is to create a viral explainer video of your product.To achieve viral status, there needs to be something humorous about your video.You want people to share the video because it is entertaining, but at the same time it should help people learn about your product.Below is a great example of such a video, created by Poo-Pourri. Without spending huge amounts on advertising, Poo-Pourriâs video was able to attract over 40 million views on YouTube, greatly helping the brand gain awareness and market share. 5. CREATE A CHALLENGE AROUND YOUR PRODUCTWe have already seen that viral marketing is a great way to get people to know about your company. Unfortunately, there is one problem.Sometimes, in a bid to create a viral piece of marketing content, your companyâs message might get lost.If you put too much focus on your product, then people might not love the content.What if there was a way to get your products to go viral, and at the same time make sure the focus remains on your produc ts?Well, there is, and the solution is creating a challenge around your product.A good example is what Codecademy did with their 2012 learn to code challenge. Codecademy challenged people to learn how to code.Well, hereâs the genius part â" aside from challenging people to learn how to code, they also had the greatest platform for learning to code by yourself. They supplemented this with free weekly coding lessons for the entire year.The result is that in three hours of launching the challenge, they had over 16,000 new users. By the third day, they had over 100,000 new users. By the ninth week, the company had over 408,000 new users.You can replicated Codecademyâs success by identifying the exact problem that your product solves and creating a challenge around it. As people take up the challenge, they will definitely turn to your product to help them beat the challenge.6. APPEAR IN A MAJOR PUBLICATIONGetting featured in a major publication can do wonders for your startup.It hel ps drive tons of traffic to your business, a significant portion of which you can then convert into paying customers.Of course, in order to convert this traffic, you need to have a really awesome product.An example of a company that used this strategy to grow into a large brand is I Done This, a project management software. The company was featured in Lifehacker, leading to a spike in traffic, which they quickly converted into new users.The key to using this strategy is to build relationships with the large publications.Engage with the publicationâs editors, share their content, and generally interact with them.Once the relationship has been established, you can reach out to them to help you feature your product on their publication.7. ATTEND TRADE SHOWSMany business owners and marketers do not know it, but focusing on offline promotion can also help kick-start your startup.One way of promoting your new business offline is by attending trade shows and industry related conferences where you get the chance to connect with influential people within your industry.A good example of a company that used this strategy to grow is Sidekiq.The Ruby community often holds live events and conferences to bring developers together and discuss the latest developments in programming.By attending such conferences and building relationships with other developers, Sidekiq founder Mike Perham was able to leverage these relationships to use the conferences to promote his company.Whatâs more, the developers who attend these conferences were his ideal customers.Taking advantage of this strategy helped Sidekiq grow to become a huge company.8. GIVE AWAY STICKERSThis is another offline strategy that is amazingly simple. With this strategy, you basically create stickers advertising your new company and distribute them to people or place them strategically in places they can be seen by a lot of people.A great example of a startup that used this strategy to grow their user base is Reddi t.After launching the community site, founder Alexis Ohanian printed stickers worth $500. Funny enough, this was the only money he spent on marketing his site.With his stickers ready, Alexis carried them along with him wherever he traveled and put the stickers on poles, signs, and other visible places, as well as handing out the stickers to random people on the street.This simple strategy helped build Reddit into the site it is today.9. GIVE OUT FREE TEE SHIRTSAnother amazingly simple but effective way of getting people to know about your new business is by printing branded tee shirts and giving them out to your customers.You can even use the tee shirts as gifts to customers, thereby killing two birds with one stone â" promoting your business while at the same time giving customers an incentive to use your product.The good thing with giving out free tee shirts is that they turn whoever is wearing the tee shirt into walking billboards.Everywhere they go wearing your tee shirts, more people will learn about your new company.10.REACH OUT TO POSTERS ON FORUMSSince your product is still new in the market, one of the most effective ways of getting new users is to reach out to people who would be interested in your product.You can easily find such people on forums related to your product or service.Such people are highly likely to try out your product and recommend the product to others.This is exactly the approach Zapier used in its early days.The Zapier team started combing through relevant forums, checking for users who had made requests that went unanswered.They then reached out to these users and let them know that they created a product with the kind of features these users were looking for.Once these users tried out Zapierâs product, they loved it and started promoting Zapier on the forums, leading to massive growth.You can apply the same strategy by going through forums related to your product, identifying the unresolved pains people have, creating a great solution to these pains, and then promoting your solution to these people.11. REACH OUT TO SPECIFIC COMMUNITIESAnother great way of kick-starting your startup is to determine who your ideal customers are and then create content that is targeted at this group.For instance, this is what Dropbox did to grow its user base from 5000 to 75000 people.Dropbox simply created an awesome explainer videos targeted at the Digg community, complete with references to things only Digg users would understand.Predictably, the video went viral on Digg, leading to an explosion of new users for Dropbox.12. BECOME YOUR PRODUCTâS TOP USERWhen creating a product that relies heavily on user-generated content, there is one major problem. To attract a large user base, you need lots of content on your platform.However, to get lots of content on the platform, you need a large user base.So, how do you get enough content to attract more users, when you donât have enough users to create this content?The solut ion to this problem is to become your productâs top user.This is what Quora founder Adam DâAngelo did to attract users to Quora. DâAngelo realized that for more people to come to Quora to find answers, there was need to show that the site already provided great answers to peopleâs questions.Therefore, in Quoraâs early days, DâAngelo spent lots of time answering questions on Quora.This positioned Quora as a great platform for people to ask questions and get answers to their questions, thereby helping the platform attract more users.If you find yourself facing the same content versus users problem, you can use DâAngeloâs approach to create content for your platform, which will then help attract more users.13. OFFER GIFTS TO CUSTOMERSIt is common knowledge that offering gifts when a customer makes a purchase can help attract more customers. However, most businesses only do this during offers.What if you did this, not only during occasional offers, but all the time?Turns out, this can a great tactic for attracting lots of new customers to your new business, and this is exactly what Diamond Candles did.Diamond Candles offers a free $10 ring with every candle purchased from them.Whatâs more, there is a $100 ring among every 100 candles, a $1000 ring among every 1000 candles, and a $5000 ring among every 5000 rings.On the face of it, this seems like the perfect way to make a company go bankrupt. In actual sense, however, the company spends roughly $13 per ring per candle.At the same time, the candles are priced at almost double this amount or more.Taking into consideration the fact that they probably get the rings on a discount, they still make lots of money, while at the same time selling more products because of the gift ring included with each purchase.Similarly, if you are having a hard time attracting people to purchase your product, you can think of offering a free gift with every purchase.14. DISTRIBUTE BUMPER STICKERSPrinting and giving out bumper stickers is another amazingly simple way of promoting your business offline.This is exactly what The Penny Hoarder did to promote one of the most popular articles on the site â" an article on how to get paid to buy beer.Instead of simply printing the article URL on bumper stickers, they paid for the domain iGetFreeBeer.com and printed it on bumper stickers.As you can probably tell, this is an interesting domain, and many people visited the site in an attempt to learn more about free beer.Hereâs the twist â" the domain redirected to the article on Penny Hoarder, resulting in tons of traffic on the article.You can use a similar tactic to drive people to your product.The key to success is to use a creative sticker that will catch peopleâs attention and drive them to want to know more about your product.15. OFFER CASH TO NEW CUSTOMERSI know this sounds outrageous, but take a minute to think about it.By paying for ads and other marketing strategies, you are already using mon ey to acquire new customers.Well, what if this money went directly to the new customers, instead of paying it out to third parties? Would that work?Yes, it would work, and some companies such as PayPal have already used this strategy to grow their user base. During its early days, PayPal offered $10 to every new customer.In addition, existing customers were given $10 for every referral.This translates to a customer acquisition cost of $20. Sure, this might have been a very expensive way of acquiring new customers, but it certainly worked for PayPal.If you are thinking of spending money to attract customers, why not spend this money directly on the customers?You donât have to spend $20 per customer like PayPal, you just have to find a figure that you are comfortable with and one that will provide enough incentive for new customers or users.16. POACH USERS FROM A COMPETITORYou have probably never thought about this strategy, but you can actually kick-start your startups growth by po aching users or customers from your competitors.For this to work, you need to have a product that is significantly better or offers an advantage over whatever your competitors are offering.Airbnb is a great example of a startup that effectively used this strategy.Before Airbnb was launched, people used to post their places on Craigslist.Airbnb reached out to people posting their places on Craigslist and let them know that there was a new, better platform for advertising their places.This played a significant role in helping Airbnb get its first users.17. PARTNER WITH ANOTHER BRANDPartnering with another brand can also help bring attention to your startup.A great example is the Partnership between GoPro and Red Bull. While Red Bull sponsors extreme action events, GoPro provides the athletes and adventurers with tools to capture these events from the athleteâs perspective.Partnering with such a huge brand as Red Bull allowed GoPro to become the best known brand for capturing extreme action videos.Itâs good to note, however, that the two brands are greatly aligned.Both are lifestyle brands that promote an extreme, adventurous, and action packed lifestyle.Therefore, before partnering with another brand, take time to choose a brand that is aligned with your brand so you donât end up diluting your brand.18. USE YOUR PRODUCT TO PUSH A SOCIAL CAUSEUsing your product to push a social cause is a very creative and novel way of driving attention to your brand.This basically means that by simply using your product, users should be able to contribute to a greater purpose.A great example of this approach is what beer brand Antarctica did in Brazil. Revelers were allowed to exchange their beer cans for a free train ride.By so doing, Antarctica reduced littering within the city, while at the same time encouraging people to use public transport, instead of driving while drunk.Of course, this campaign brought huge press to the beer brand.19. GRAB NATIONAL HEADLINESIf you h ave the guts to do something crazy that will land you on national headlines, this can be the perfect way to get massive publicity without paying a dime.However, donât go for the bad kind of crazy, since this will only lead to negative publicity, which you want to avoid at all costs, especially when your company is in its early stages.A good example of a company that used this strategy is Half.com, which convinced the city of Halfway in Oregon to rename itself and take the companyâs name.In exchange, the city got free internet access, computers, and some of the companyâs stock.You can bet this deal generated a lot of free publicity for Half.com.20. BOOK A FLASH MOBI left the most outrageous for last.A flash mob is basically a group of people, who are seemingly part of the crowd, but then suddenly come together to showcase a choreographed performance in public.These kinds of performances can create an enthralling spectacle that can quickly go viral online and help your company g ain lots of attention and traffic.A good example of the effective use of flash mobs is what Sears did while promoting their jeans giveaway. If you are wondering how to go about the process of setting up a flash mob to promote your startup, you can easily book a flash mob on sites like Book AFlashMob.com.Of course, for this strategy to be highly effective, the flash mob should have branding that is centered on your startup company or the product you are trying to sell.WRAPPING UPJust because you are a small startup without the advertising budget to compete with industry behemoths doesnât mean that you cannot create marketing campaigns that to help your new company to quickly attract users, customers, or subscribers.The secret is to ditch conventional marketing strategies and go for uncommon but highly creative approaches.With the 20 strategies we have covered in this article, you will be able to attract tons of attention to your startup and your products and services without having to break the bank.Give them a try and let us know how it goes.
Thursday, May 21, 2020
Analysis of Dantes Inferno Essay - 748 Words
In Danteââ¬â¢s Inferno, Dante is taken on a journey through hell. On this journey, Dane sees the many different forms of sins, and each with its own unique contrapasso, or counter-suffering. Each of these punishments reflects the sin of a person, usually offering some ironic way of suffering as a sort of revenge for breaking Godââ¬â¢s law. As Dante wrote this work and developed the contrapassos, he allows himself to play God, deciding who is in hell and why they are there. He uses this opportunity to strike at his foes, placing them in the bowels of hell, saying that they have nothing to look forward to but the agony of suffering and the separation from God. Each contrapasso is well thought out and devised to try to show that each sin isâ⬠¦show more contentâ⬠¦So through his work, Dante has forever tarnished the names of his enemies, which is why crossing any author or poet is unwise. Dante however proves himself to be a hypocrite and often reflects his own sins and hubr is in his work. His guide throughout hell, and later purgatory, is none other than Virgil, one of historyââ¬â¢s finest and most accomplished epic poets. In the very first circle of hell, Limbo, he places himself among the other great epic poets: ââ¬Å"He is Homer, sovereign poet, next comes Horace the satirist, Ovid is third, the last is Lucan. ââ¬ËSince each is joined to me in the name the one voice uttered, they do me honor and doing so, do well.ââ¬â¢ There I saw assembled the fair school of the lord of loftiest song, soaring like an eagle far above the rest. After they conversed a while, they turned to me with signs of greeting, and my master smiled at this. And then they showed me greater honor still, for they made me one of their company, so I became the sixth amidst such wisdom.â⬠-Divine Comedy, Danteââ¬â¢s Inferno, Canto IV, lines 88-102. He puts himself as an equal to some of the greatest literature artists in history before he has even began his work in earnest. He also scoffs at sinners, showing arrogance and that he is more worthy in Godââ¬â¢s eyes then them. He also chooses himself to go on this journey, among the entire world population. And in his ownShow MoreRelatedLiterary Analysis: Dantes Inferno Essay837 Words à |à 4 PagesDanteââ¬â¢s work Inferno is a vivid walkthrough the depths of hell and invokes much imagery, contemplation and feeling. Danteââ¬â¢s work beautifully constructs a full sensory depiction of hell and the souls he encounters along the journey. In many instances within the work the reader arrives at a crossroads for interpretation and discussion. Canto XI offers one such crux in which Dante asks the question of why there is a separation between the upper levels of hell and the lower levels of hell. 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It is here that Dante first witnesses the punishment brought upon the sinners. They encounter Minos, the beast-judge who blocks the way into the second circle. He examines each soul as they pass through and determines which circle of hell they must go to by winding hisRead More Analysis of Robert Frosts Fire and Ice Essay1087 Words à |à 5 PagesAnalysis of Robert Frosts Fire and Ice à à à à For Robert Frost, poetry and life à à à à à were one and the same.à In an interview he said, One thing I care about, à à à à à and wish young people could care about, is taking poetry as the first form à à à à à of understanding.à Each Robert Frost poem strikes a chord somewhere, each à à à à à poem bringing us closer to life with the compression of feeling and à à à à à emotion into so few words.à This essay will focus on one particularRead MoreAnalysis Of `` Inferno And Thomas More s Satirical Dialogue `` Utopia ``1366 Words à |à 6 Pagessetting, characters, and theme.. Danteââ¬â¢s Inferno and Thomas Moreââ¬â¢s Utopia are perfect examples of the use of irony as they utilized the various techniques throughout their stories. There are a plethora of accounts where irony is apparent, including the sceneries, dialogue, and titles that are portrayed in their work. This essay will examine and compare the uses of irony in Dante Alighieriââ¬â¢s narrative poem, Inferno and Thomas Moreââ¬â¢s satirical dialogue, Utopia. Danteââ¬â¢s Inferno describes distinctive usesRead MoreAnalysis Of Dante Alighieri s Inferno 1556 Words à |à 7 PagesThe title of the reading that I chose to do a literary analysis on is Inferno by Dante Alighieri. What was this book about and what message does this particular ancient poem aim to explain? This epic poem was written in the fourteenth century and there were a lot of commentary involved in the story itself. Danteââ¬â¢s Inferno is widely seen as one of the greatest epics to ever grace textbooks. The text itself throughout this story speaks much to the concept of life and death and what the afterlife isRead MoreThe Inferno And The Systems Theory1220 Words à |à 5 PagesDanteââ¬â¢s Inferno is an allegorical tale that reflects a tumultuous time in Florence. The Inferno reflects the common thinking of religion and Christianity at the time and through examination of both the Inferno and the systems theory, a better understanding of life in Florence, at that ti me, can be better comprehended. The systems theory is a model that explores the intertwined aspects of a given civilization. Danteââ¬â¢s Inferno details aspects of the systems theory that can be used to better understandRead More Dantes Inferno Essay888 Words à |à 4 Pages Dantes use of allegory in the Inferno greatly varies from Platos quot;Allegory of the Cavequot; in purpose, symbolism, characters and mentors, and in attitude toward the world. An analysis of each of these elements in both allegories will provide an interesting comparison. Dante uses allegory to relate the sinners punishment to his sin, while Plato uses allegory to discuss ignorance and knowledge. Dantes Inferno describes the descent through Hell from the upper level of the opportunists toRead MoreDante Alighieri s Inferno, And The Book Of Revelation1584 Words à |à 7 PagesDante Alighieriââ¬â¢s epic poem, Inferno, and the Book of Revelation as told by John in the Bible each regale the natural curiosi ty of humans involving manifestations of endings and possibilities of new beginnings in the afterlife. The purpose of informing Godââ¬â¢s people of these manifestations and possibilities is mutual and key to the preparedness of humans for life after death. Still, justice is surely delivered appropriately in Inferno and Revelation, due to Godââ¬â¢s brilliant arrangements. DivergenceRead MoreThe Tragedy Of Dante s Inferno1016 Words à |à 5 PagesDanteââ¬â¢s Inferno is heavily based on the social and political downgrade of Rome in the 14th century. The poet recognized that civilians in his own city-state were idolizing corrupt politicians and giving into their sinful temptations. Political and religious stability were crumbling and as a result order disintegrated, many started to claim to be the Pope, people were idolizing wealth and corruption, and a majority of relationships were stemmed from adultery. As a result, throughout his cantos, Dante
Wednesday, May 6, 2020
The Crucible and Goody Proctor - 1124 Words
Crucible: Questions and Answers. Act 1 1. Who is the leader? How would you describe Mary Warren in relation to the other girls? Abigail is the dominant figure in charge of the girls, making her the leader. In relation to the other girls, Marry Warren is very aware of the consequences and would like to avoid getting in trouble with the elders, therefore she tries to pull herself away from the girls. 2. What have the girl done to violate Puritan codes and could explain their behaviour? How does Tituba figure in this event? The girls had danced naked in the forest, which goes against the codes, this leads to the accusation of them attempting witchcraft in the forest with the help of Tituba. Tituba has background knowledge on witchcraftâ⬠¦show more contentâ⬠¦The shift of power is evident when MWââ¬â¢s dialogue gradually extends throughout the act as she replays what is going on in court, her knowledge of the current events give her power. Initially the argument between JP and MW had started due to MW ignoring JPââ¬â¢s orders of her to stay at home, this starts the shift of power, and JP is intimidated and frustrated at his inability to take action . 2. What other ââ¬Ësymptomsââ¬â¢ can be added to the Act 1 list of ââ¬Ëevidenceââ¬â¢ that the devil has invaded salem? Suspicious behaviours, sending out spirits, and flying are all ââ¬Å"evidenceâ⬠that the devil has invaded the minds of the inhabitants of Salem, but also not remembering the 10 commandments are another source of ââ¬Ëevidenceââ¬â¢. It is common Puritan Knowledge to know these by heart, if you do not, then you are very likely doing something wrong. Working on Sundays and not attending church consistently is also another negative notion that can be linked to witchcraft. If you do any of these things, you faith is not legitimate and there is a chance you made a pact with the devil. 3. What is you Impression of Elizabeth Proctor by the end of Act 2? Of reverend Hale? Elizabeth is a true wife and is willing to forgive JP as long as he breaks the ââ¬Ëpromiseââ¬â¢ that he unknowingly made with Abigail. She has strong beliefs and is a strong character. She knows her morals and can judge other accordingly. Hale is starting to empathise with the ProctorShow MoreRelatedThe Crucible By Arthur Miller1063 Words à |à 5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all those seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller811 Words à |à 4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five -act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Destruction Of Salem By Arthur Miller1558 Words à |à 7 PagesArmania Heckenmueller Mrs. Hagerty H English II 2EF 11/23/15 The Destruction of Salem Through Greed and Vengeance in The Crucible During the time The Crucible was set, the community of Salem was awry. It did not have the solid characteristics of what a healthy town should look like. Instead there was no trust between people, everyone was watching out for only themselves, and most of the townspeople were turning their backs on the disastrous deeds of the court. The people of Salem feel like they haveRead MoreTheme Of Destruction In The Crucible By Abigail Williams711 Words à |à 3 PagesThe main cause of the destruction in The Crucible is Abigail Williams. From the beginning Abigail has shown no mercy except for herself, from accusing others to bringing a McCarthyist shadow over the whole village. Abigail starts off in the play trying to get rid of Elizabeth Proctor, as she is madly in love with John Proctor. By doing what was feared during that time; witchcraft. With being caught and Betty Parris unconscious, she quickly starts forming her lies. Left and right she is throwing incriminationsRead MoreThe Crucib le By Arthur Miller1063 Words à |à 5 PagesIn the english dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all those seemingly little things interact, they formed somethingRead MoreThe Crucible - Theme of Revenge1414 Words à |à 6 Pagestheme of revenge throughout his play is Arthur Miller in ââ¬ËThe Crucible. There are different characters in this play that carry this theme of revenge, Abigail being one in particular, as she seeks revenge against Goody Proctor. This is due to Goody Proctor firing Abigail from her job after she had found out Abigail had had an affair with her husband. This seventeen-ye ar-old girl also has an endless capacity for dissembling. John Proctor, Reverend Parris, and the Putnamââ¬â¢s are also characters in theRead MoreThe Crucible By Arthur Miller1100 Words à |à 5 PagesThe Crucible is a 1953 novel written by Arthur Miller. The play is a fictionalized take on the Salem witch trials that took place in the Salem Massachusetts, between 1692 and 1693, one of the nation s worst cases of mass hysteria it resulted in the execution of twenty people. Miller wrote the play to reflect McCarthyism during the cold war when the U.S congress began to blacklist accused communists. Miller himself was later accused of possibly being involved in the communist party. Throughout theRead MoreThe Dramatic Effect of the First Act in Arthur Millers The Crucible1154 Words à |à 5 PagesThe Dramatic Effect of the First Act in Arthur Millers The Crucible The Crucible is set in Salem in 1692. It is about a group of girls who are accused of witchcraft by the people of Salem, and they are put on trial for it. The story is centred on a man named John Proctor who is a farmer in the town, and it is about his affairs, his everyday ones and his sexual ones. There are many themes in The Crucible, deceit, religion, fear, guilt and the evading of peoples privacyRead MoreEssay Compared To The Crucible736 Words à |à 3 PagesIn Arthur Miller book, ââ¬Å"The Crucibleâ⬠the government accused people of McCarthyism and during the red scare people were accused of communism. During the years of 1692-1693 people accused of witchcraft were hung by the jury with no remorse. The comparison between the two is that Arthur Miller wrote a play to compare to the Salem Witch Trials. Within The Red Scare if people were accused of being a communist then they would be blacklisted. When blacklisted you would lose your job and become pretty muchRead MoreThe Effects Of Hysteria In The Crucible1489 Words à |à 6 Pagesfor. Hysteria is a major leader in past and present day society when it comes to how people act and think in different situations. The Crucible provides great examples with how hysteria can affect a group of people. Back in Salem, Massachusetts 1692, hysterics swept the town, creating storms of emotion. Everyone is wondering, what to do? What to think? In The Crucible, Arthur Miller uses the effects of mass hysteria to reveal his purpose of using it in his writing, how society at that time reacts to
The Chinese Revolution, a Momentous and Significant Revolution Free Essays
The Chinese Revolution, beginning in 1911 and ending in 1949 was a momentous and significant revolution within history. The Chinese Revolution was a result of impearialistic control of China by other countries, unfair treatment of peasants, and young peopleââ¬â¢s desire to modernize China. Similar to The Chinese Revolution, the novel ââ¬Å"Animal Farmâ⬠was an allegory that also exhibited the strive for freedom and respect within a nation, or in this case the Manor Farm. We will write a custom essay sample on The Chinese Revolution, a Momentous and Significant Revolution or any similar topic only for you Order Now In the novel, the animals fought hard inorder to rebel against the rule of their often drunk owner Mr. Jones. Mr. Jones was a mean unkind master who enjoyed a care free life while the animals lack food. Respectively, the Chinese also strived for freedom and rights in China while under the rule of the Qing Dynatsy, although the Qing Dynasty was very helpful with major improvements as building roads and post offices to make interchange of labor, information, and resources in china, making the first currency that can be used through whole China, and, formulating language, written letters, numeric system, units for weights and measure in china. The Qing Dynatsty was still a very unfair and unjust political system ran by a long line curropt dictators all within the Qing family, and the people of China as did the animals in the novel decided enough was enough. So with the help of Mao Zedong, communist philantropist and future leader of china, offered communism as an alternative to the peasants in china promising food, jobs, and homes to everyone who followed the words of communism. And with the team work of chinaââ¬â¢s peasant population which was the majority of China and Mao Zendong they effortously overthrew the Qing Dynasty. As did the animals, but instead of the Chinese government simply the Manor Farm, but the proccess towards conducting these revolutions were almost identical. Knowing the novel animal Farm is based on the time period of the Russian Revolution, the animals within the novel can been seen as the peasants of The Chinese Revolution. The Pigs, or futher known as Snowball whose character is based on Lenin Trostsky, and Napolean whos character is based on Joseph Stalin can be viewed as Mao Zendong or the other contibutors to the Chinese Revolution as Chaing Kai Shek. With the help of both parties the animals using strength pyhsically and in numbers, wit, and intelligence wer able to formulate plans and strategies like Mao Zendong How to cite The Chinese Revolution, a Momentous and Significant Revolution, Papers
Saturday, April 25, 2020
The World Wide Cage by Nicholas Carr Essay Example
The World Wide Cage by Nicholas Carr Essay These days, the internet is the new asset device for the masses. It has changed the way we live in the public arena and the way individuals communicate with each other. As an ever-increasing number of individuals sign on the Internet, it has without a doubt changed the way individuals contemplate each other and our general surroundings. When we start to take a deeper insight at the ways it has changed society, we can unmistakably observe many ways of implementation into current life. There are many writers who describe the changes in their articles. One of these writers is Nicholas Carr. Nicholas Carr is an American writer whose publications and articles mainly focus on the developing technology economy and culture. One of his most famous publications is his book ââ¬Å"Utopia is Creepyâ⬠where he talks about the influence and the effects of technology, the internet, on the modern society, through the description of ââ¬Å"American techno-utopianismâ⬠. In the 2016 Aeons paper, The World Wide Cageâ⬠, Nicholas Carr contends about how society has started to overuse and rely too much on technology to the degree that it made them be imprisoned, without them knowing. Initially, Carr notices that he had taken up blogging in 2005 and he had named his own blog Rough Type. Also, Carr analyzed that blogging had been consolidated with news coverage, which without a doubt lost its appeal. Also, Carr remarks that the religion of technology is more prominent than alternate religions. Besides, technologists are the person who will lead us into the new universe of mechanical development, for example, Web 2.0. Thirdly, Carr looks at that the advancement of innovation is not showing the normal outcomes, rather it has made individuals exceptionally reliant and has brought on diversions in their lives. Besides, the idea behind the improvement of innovation for liberation is only a lie and thats it. At long last, Carr states that political impedan ce has ma We will write a custom essay sample on The World Wide Cage by Nicholas Carr specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The World Wide Cage by Nicholas Carr specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The World Wide Cage by Nicholas Carr specifically for you FOR ONLY $16.38 $13.9/page Hire Writer
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